Inspectek West is a genuinely exceptional operation that has earned a sterling reputation over 33 years — 40,000+ inspections, five licensed family inspectors, 4.9 stars on Google, A+ BBB accreditation. The credentials are unmatched in the Portland metro market. The problem is that the website and Google Business Profile communicate almost none of that authority to someone who hasn't already been referred to them.
The site's two biggest gaps are trust infrastructure and digital discoverability. The "What Others Are Saying" testimonials section on the site is empty — no actual review text renders. A buyer landing cold on inspectekwest.com sees zero social proof despite 121+ verified reviews across platforms. Meanwhile, the top competitors in the market — Blue Ladder (753 Google reviews, 5.0★) and PacWest (276 reviews, 5.0★) — have built substantial review moats that push them to the top of the local map pack for searches like "home inspector Portland" or "home inspector Hillsboro OR."
The good news: the product is excellent, the team credentials are extraordinary, and the raw material for a standout web presence already exists. What's needed is activation — pulling those 121+ reviews onto the site, making the family story and 33-year history a front-and-center headline rather than buried body copy, fixing the technical SEO gaps flagged by our audit, and turning the GBP listing from a basic placeholder into a fully-optimized lead generation engine. These are execution problems, not strategy problems. A focused 3-week sprint can close most of the gap.
Scores are 1–10. Red = critical gap. Amber = room for improvement. Green = solid.
Unparalleled customer service and integrity.
Family-owned. 5 certified inspectors. 40,000+ inspections across the Portland metro. We find what others miss — and we put it in writing.
Comprehensive residential, commercial, and multifamily inspections.
From a standard residential inspection to sewer scopes, radon monitoring, asbestos testing, and 203K loan consultations — Inspectek West handles the full picture. No subcontractors. No guesswork. Just the Hay family and 33 years of getting it right.
Team credentials and contact info listed individually. No narrative connecting them.
Larry Hay started Inspectek West with one promise: give every buyer the same thorough inspection he'd want for his own family. Thirty-three years later, his sons Cory, Brian, Tyler, and Brandon carry that promise through every inspection they complete. When you hire Inspectek West, you're not getting a franchise — you're getting a family that has staked its name on this work for three decades.
GBP scored out of 100 pts across 7 categories. 62 = Average tier. Target: 85+ to compete for top map pack position.
Everything below is ready to copy and paste directly into your Google Business Profile. No editing required — just paste, review, and publish.
Completing everything in this plan will move the website from 52/80 → ~70/80 and the GBP from 62/100 → ~85/100. Most items below are GHL configuration changes — no developer required.